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Website Promotion Tips and Advice |
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Written by Komang Putra
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Monday, 30 June 2008 17:26 |
After trying out various strategies, tips and tricks given in many
promotion sites we've come up with a few important tips and advice that
have worked well for us. These tips would help you get a better
listing, position and ranking in the popular search engines. They are
simple to follow and are guaranteed to give you good results. Lets go
through them right now!
- Quality Site with Quality Content
The first and most important rule is to promote quality sites. Don't
waste your time promoting junk sites. It won't pay off in the long run.
This is honest talking here. You must be willing to spend time
developing a quality website, if you want your promotion efforts to pay
off. The first month you won't do too well but as you keep adding new
pages, getting new links and updating your site you will see your hits
increasing over the months. Your site will get more traffic as time
goes by. Also don't underestimate the importance of small websites.
Once they come to your website and they like what they see they will
usually link to you with a good review. I can't emphasize enough on
building a quality website. If you have a good website you will
definitely get a lot of traffic over time.
Important Tip: While we are on the subject of content here's a very important tip - Try to come out with something original or slightly different from what your competitors are coming out with.
Write articles related to your field of experience and focus it on
specific topics. For e.g. If we were to write on 'website promotion',
we would have thousands of sites competing with us in the search
engines. Whereas if we were to write on 'website Promotion Tips and
Advice' we would have a better chance of ranking high in the search
engines. Now visitors would come to this page and through this page
they may go to our website promotion page or services page. The idea is
to write something a little different from the norm to draw visitors to
your site. There's no use writing a great article on what others have
already written about. It will only be lost in the search engines.
I'd like to share a personal experience here. When we first launched
Entheos I wrote this entire website promotion guide on very generic and
common keywords. I made these great pages on search engine submission,
meta tags, link popularity etc. - keywords I was sure people would
search for. What I didn't realize was that there were thousands of
sites offering what I had written about, as a result of which my pages
never came up in the first few pages of search engines. Though they
were good pages they failed to bring traffic to Entheos. I then changed
my strategy and wrote articles on slightly different topics - like
Google Tips 'n' Tricks, Altavista Tips and boy did we do well in the
search engines. They got the 1st position in the search engines and
resulted in an increase of traffic. I wrote these articles because I
just learnt of some new tips after a lot of experimentation and
research and I was just dying to share them - the rest is history!
- Meta Tags
While preparing your meta tags don't use generic or common keywords,
try to use a combination of keywords and see if you can make them
different from your competition. This would give you a better chance
with the search engines. Try to come out with something different and
you'll probably do pretty well.
Tip: The golden rule for effective search engine submission is that all your
important keywords should appear in your title, description, content
and alt tags of your web page. This increases your keyword density and
helps in boosting your ranking with the search engines.
- Concentrate on the Big Search Engines
Google is my favorite search engine so I've really been concentrating
on our listing, ranking and links here. Its brought us the most amount
of traffic (more than 40 times the other search engines - no kidding!).
Google brings in a lot of traffic because it takes keywords from the
content as well as the meta tags resulting in a good chance of getting
ranked high when searching for unique keywords. Also it gives a lot of
importance to link popularity so getting many quality sites to link to
yours can get rid of a lot of unwanted competition. Focus on the search
engines that are sending you the most amount of traffic - understand
their strategies, study their sites, visit forums and get as much of
information as you can to tackle them. Contrary to popular belief
Excite, Lycos, HotBot, Direct Hit don't send much traffic. Google by
far is the Best.
- Get Like-minded Sites to Link to You
This is the key to high search engine ranking and placement. Link
Popularity means how many sites link to you. The idea behind link
popularity is that other sites will link to you only if you are a
quality site offering quality resources. Google uses this concept while
ranking websites. Get quality sites to link to you and you will get a
good ranking in Google. This is also a great way to bring traffic to
your site. Usually sites that link to us send us more traffic than the
popular search engines.
- Be Patient - Traffic increases over time
Be patient. Don't expect miracles to happen overnight. Promotion is a
continuous process. You need to continue to update your site, add new
articles and resubmit to search engines. Over time you will see your
site coming up in search engines, getting better placement and sending
you more visitors. Check your ranking every month. Be involved in the
promotion process. Check your website statistics to see which sites are
sending you the most traffic. Work on getting new sites to link to you.
Tweak the pages that are not sending you any visitors.
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Last Updated ( Tuesday, 22 July 2008 21:41 )
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