It is widly undertood in the industry that search engine optimization should be build in, as early as possible to entire site development strategy. From choosing a Content Management System (CMS) and planning site architecture to On-Page content development.
Succcessful SEO requires thorough understanding of the Business Organization itself.
Search engine optimization focuses on increasing your business site's visibility online. With this visibility, you are more likely to attract visitors. This then, equates to more transactions and bigger income.
SEO takes part in every aspect of an online business. As such, it requires a lengthier time for development. But unlike paid advertisements, SEO provides longer lasting positive effects and is also more affordable.
Most promotional tools just extend your presence somewhere other than your site. But SEO positions you where you can be seen by everyone. Thus, it opens up bigger opportunities for online growth and expansion; not to mention, it helps multiply your investments.
With SEO, you don't have to spend much to get much in return. With proper knowledge about search engine processes and guidelines, a handful of time and the right tools, you'd be able to work out your own SEO magic on your site.
Alternatively, you can also hire an SEO company who will perform continuous site optimization for you at reasonable rates. What's great about SEO is that you can measure it's effectiveness through several metrics. With conversion rates and page ranking, you'd be able to assess how your site is doing against online competition.