One aspect of determining the disered audience for your Business website is what you have to offer to your visitor. You may have a deep library of Content, Greate Videos, Unique Photo Gallery or owesome tool that your web visitor are interested in using.
The Content you have available to you will effect your keyword research and site architecture, as your site content is the major source of information that Search Engine use to determain what your site is about.
When you're creating content, it might be best to first focus on your target audience rather than your business. Write articles and blogs that cater to their needs. Of course, you must not forget to use keywords in your content, with the right density, in order to be crawled by web spiders. But then again, you must present relevant and readable content, in order to be noticed and appreciated by online surfers.
Along with building content, you must also build links to your main websites. This will assist in increasing your credibility and page ranking. But this does not mean that the more linkages you have, the higher your credibility and ranking goes. No.
Having an attractive web design like as Flash website, can never guarantee your business success in the long run. You have to focus on other optimization essentials like website content and link building. Without getting quality website traffic, your online business is considered out of the competition.